Strategic Advisor for the Music and Music-Tech Ecosystem
Something's off. You're too close to see it.
With an outside vantage point and 25 years as an operator and 3X founder, I go deep enough to see what your team can't, diagnose the root issues keeping you stuck, and map a path forward you're ready to run.
Most companies hit an inflection point where something feels off.
The market hasn't responded yet.
You built a product you believe in, but the market isn't recognizing it. Something isn't clicking and you're not sure what.
Traction without revenue.
Users love the product, but money is unpredictable. You're growing in every metric except the one that pays the bills.
The flatline.
You had a real spike of revenue and interest out of the gate. Now growth has stalled, and you're not sure what's causing it or what to do about it.
Innovation has stalled.
You're a mature organization that knows it needs to evolve. New products, integrations, an incubator approach, perhaps disrupting your own legacy product to stay ahead.
That's exactly where I come in.
Product, monetization, and partnerships are one system.
Too many leadership teams treat them as separate tracks. They're not. Product clarity, and how the market sees it, drives revenue. Revenue momentum drives partnerships. Partnerships accelerate distribution and growth.
I operate at that intersection.
Where we focus
Because these pillars are interconnected, a fix in one moves the needle across the others.
Product & Go-to-Market
- Get crystal clear on what your product is, who it's for, and where it goes next
- Validate before you build: real user problem, real revenue impact, tested as an MVP before you overcommit runway
- Product-led growth, go-to-market strategy, and product launches
- Build a roadmap around outcomes, not features
Revenue Strategy & Pricing
- Turn user love into a revenue model that feels fair and sustainable
- Price and package around the value you actually deliver
- Identify which revenue paths to bet on instead of hoping next month looks better
Strategic Business Development & Partnerships
- Identify the B2B partnerships that actually move the needle, and the ones to skip
- Open doors and set up meetings with the right operators and platforms, through 25 years of music-industry relationships
- Guide outreach, pitch, and deal structure, while your team owns the relationship
What I Bring
A wide lens, and the right people behind it.
I advise where I've done the work, and connect you to vetted experts and agencies from my network to orchestrate execution where you need it.
- Access to top-tier industry relationships
- Strategic planning for startups & growth-stage companies
- Product ideation, strategy & development
- Product/market fit & customer development
- UX/UI design audits, plus vetted designers & product agencies
- Go-to-market strategy
- Advertising strategy, plus trusted execution partners
- Product & content distribution strategy
- Music partnerships & sponsorships
- B2B tech integration & specialist vendor introductions
- Artist management advisory
Proof
Operators I've worked with
Startup and enterprise operators across the music and music-tech ecosystem have trusted me to help them through exactly these moments.
How we work together
When you're too close to your own company to see what's breaking, I go deep, find the root problems, and help you map the way through.
Diagnostic
Start here. A short, fixed-scope engagement. I get real access to your team, your customers, and your data, and find what's actually blocking product, revenue, or growth. You walk away with a clear diagnosis and a path forward, fast.
Strategic Advisory
Three to six months. I'm your outside advisor through the messy stretch, helping you make the hard calls on product, go-to-market, partnerships, and revenue. I stay outside your system on purpose, so I can keep telling you the truth your team is too close to see.
Execution Support
When you need more than guidance, I roll up my sleeves alongside you and the team. Tightly scoped, I drive specific workstreams to done so the plan actually ships, not just gets recommended.
About
Hi, I'm David Blutenthal
Founder and Principal
I've spent 25 years across nearly every corner of the music business and music-tech: B2C apps and B2B SaaS, fan engagement, music discovery, live event ticketing and marketing, and artist management. Three times as a founder and CEO. That range gives me a wide aperture. I've sat where you're sitting: the traction that won't convert, the pricing that feels like guesswork, the partnerships that sound great on paper but never become real. What I do best is help founders and leadership teams work through those moments faster, distill complexity to find signal and truth, and get things back on the right track.
Let's chat.
No prep needed. You'll walk away with more clarity, fresh insights, and a next step to take, whether we work together or not.